Lean Marketing

Assessment Delivers 24% Savings & 58% Optimization Problem A heavily franchised leader in quick-service restaurant sector with more than 1,000 locations was facing an all too common challenge – they needed to maximize their marketing budget. Solution Pointsmith’s Lean Marketing Business Group brought in a Lean Six Sigma Black Belt team to conduct a deep-dive […]

$10 Million Cost Savings in 5 Years through Lean Marketing Problem How do you sustain, nurture, innovate and continuously improve retail marketing for a brand over nearly two decades whose legacy originates from the birth of the motor car to the development of sustainable fuels? With a large network of franchise owned fuel centers, our