To bring awareness to the new My Phillips 66® App offer, P66 reached out to Pointsmith Creative for a solution. Just using the app and linking to your debit card was a pretty simple message to communicate. But, saving even more through their proprietary credit card added a layer of complexity that was challenging to convey. We achieved this by creating a visual hierarchy, from the highest savings, to the least—and using a smartphone as a vehicle to segment the message…pretty smart, huh?