As the second largest sponsor of the State Fair of Texas, Mattress Firm came to Pointsmith Creative to help create an all-inclusive experience with 20,000 square feet of booth space spread around the fair grounds.

We themed the booths to support Texas sized feats and oddities. We set the Guinness Book of World Records mattress stack, custom built a 15’ wide bed in the shape of Texas, custom carved the world’s largest dust mites that we named after UT and Oklahoma football. Customers fell in love and fell into a lot of new mattresses! Who knew you could sell mattresses at a state fair? We sold a lot of them – so many that Mattress Firm created a brand-new sales channel.